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The ''London Weekly'' was a free newspaper that was first published in London on 5 February 2010 and ceased publication in October 2011.〔(The London Weekly - it does exist ), Guardian.co.uk, 5 February 2010〕 It had launched its website on 20 December 2009.〔("London Weekly launch date revealed" ), Guardian.co.uk, 27 January 2010.〕 Plans for the ''London Weekly'' were announced shortly after the two established London free newspapers -- News International's The London Paper and Associated Newspapers-owned ''London Lite''—ceased publication and the new ownership of the London ''Evening Standard'' had announced plans to switch to free distribution, and early reports about the venture contextualised it as a serious competitor to the ''Standard''.〔 Lack of clarity about the London Weekly's ownership and staffing, along with criticism of its standards of design and content, raised speculation that the publication is part of an elaborate publicity stunt〔("PR practitioners divided over value of pitching to The London Weekly" ), ''PR Week'', 10 February 2010〕 or hoax.〔("Hoax claims as London Weekly launch is met with derision" ), ''Guardian'', 6 February 2010.〕 It emerged, however, that the newspaper was genuine, albeit with limited staffing. The ''London Weekly'' was published by Global Publishing Group, a partnership between five private investors.〔("The London Weekly set to revive free paper battle" ), ''The Independent'', 1 December 2009.〕 Global Publishing Group said it had raised £10.5 million to finance the launch.〔("London Weekly confirms £10.5m backing for 1 February launch" ), Brand Republic, 1 December 2009.〕 The launch edition of the ''London Weekly'' was heavily criticised by readers and media insiders. Among many gaffes, the front page included a prominent misspelling of the name of cricketer Phil Tufnell and the launch edition's lead story was nearly identical to a press release that had issued earlier in the week by rugby club London Wasps.〔〔("The London Weekly arrives and it's shocking" ), Brand Republic, 5 February 2010〕〔(The ''London Weekly'' hits back at critics of its production standards ), ''PR Week'', 11 February 2010.〕 ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「London Weekly」の詳細全文を読む スポンサード リンク
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